Privacy Policy

1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Julien von der Hoeden, Schulterblatt 84, 20357 Hamburg, Germany, Tel.: +49 1788275853, Email: info@schanzenmarkt.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. for further processing on our behalf. In the event that data is transmitted to Shopify Inc. in Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Further information on Shopify’s data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on Shopify servers other than those mentioned above will only take place within the framework communicated below.

4) Content Delivery Network

Fastly
Our website uses a so-called Content Delivery Network ("CDN") provided by the technology service provider Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA ("Fastly"). A Content Delivery Network is an online service that delivers large media files (such as graphics, page content, or scripts) through a network of regionally distributed servers connected via the Internet. The use of Fastly's Content Delivery Network helps us optimize the loading speed of our website.
The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the secure and efficient provision and improvement of the stability and functionality of our website.
Fastly, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
For more information, please see Fastly's privacy policy at: https://www.fastly.com/privacy

5) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long a cookie is stored for in the overview of the cookie settings in your web browser.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject them in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

6) Contact

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

7) Data processing when opening a customer account and for contract processing

According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to perform a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.

8) Data processing for order processing

8.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information. We will forward your payment details to the commissioned credit institution as part of the payment processing, provided this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

8.2 Use of payment service providers (payment services)

- Klarna
If you select a Klarna payment service, payment processing will be carried out by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 (1) (a) GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained regarding the statistical probability of a payment default to make a considered decision regarding the establishment, implementation, or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with applicable data protection regulations and in accordance with the information in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "payment in installments" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Stripe
If you choose a payment method from the payment service provider Stripe, payment processing will be carried out by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Stripe's data protection can be found at the URL https://stripe.com/de/privacy#translation.

9) Online Marketing

9.1 Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
Our online offering uses the so-called "Facebook Pixel" of the social network Facebook in enhanced data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, a suffix is added to the URL of our linked page using Facebook Pixel. This URL parameter is then written to the user's browser via a cookie, which our linked page itself sets. In addition, this cookie records specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during transactions such as purchases, account registrations, or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with enhanced data matching, Facebook is able to precisely define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with enhanced data matching to display the Facebook ads we place only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with enhanced data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations are carried out exclusively with the granting of express consent in accordance with Art. 6 (1) (a) GDPR.
Consent to the use of the Facebook pixel may only be given by users older than 13. If you are younger, we ask you to ask your legal guardian for permission.
The information generated by Facebook is generally transferred to a Facebook server and stored there. This may also involve transmission to Facebook Inc. servers in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.
You can revoke your consent at any time with future effect. To revoke your consent, remove the check mark next to the "Facebook Pixel" setting in the "Cookie Consent Tool" integrated into the website.

9.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These can be used to record, collect, and analyze simple actions such as visitor traffic. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to a Google server and stored there. This information may also be transferred to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.

The described data processing is carried out in accordance with Art. 6 (1) (f) GDPR for the purpose of targeting users with advertising by third-party advertisers, whose ads are displayed on this website based on the analyzed user behavior. This processing also serves our financial interest in exploiting the economic potential of our website through the paid display of personalized third-party advertising content.

In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them through the appropriate settings in your browser software or you can download and install the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

9.3 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of the individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under the keyword "User Settings." You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) (f) GDPR. Using Google Ads may also result in the transmission of personal data to Google LLC's servers in the USA.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

9.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform, operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant ads for users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.

In addition, GMP can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https://www.google.de/settings/ads). This setting will be deleted when you deactivate your cookies. Alternatively, you can find out more about the use of cookies and make your desired settings at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed when cookies are set and can decide individually whether to accept them or to exclude cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

You can find further information about GMP by Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

10) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is typically transferred to a Google server and stored there. This may also include transmission to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()," which ensures that the IP address is anonymized by shortening it and prevents it from being directly linked to a person. This extension shortens your IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent cookies from being saved by selecting the appropriate settings in your browser. However, please note that if you do this, you may not be able to use all of the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
This website uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called "cross-device tracking"). If you have activated "personalized ads" in your Google Account settings and you have linked your internet-enabled devices to your Google Account, Google can analyze user behavior across devices and create database models based on this. This takes into account the logins and device types of all site visitors who were logged into a Google Account and completed a conversion. The data shows, among other things, the device on which you first clicked on an ad and the device on which the associated conversion took place. We do not receive any personal data from Google, but only statistics created based on Google Signals. The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes, which overrides the balancing of interests. You can object to the data processing by observing the aforementioned objection options. In addition, you have the option to deactivate your settings for “personalized ads” in your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information about Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=de
To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

11) Retargeting/ Remarketing/ Recommendation Advertising

Google Ads Remarketing
Our website uses Google Ads Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
Further data processing only takes place if you have given Google your consent to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can learn more about the use of cookies and adjust your settings at the Digital Advertising Alliance's website at www.aboutads.info. Finally, you can configure your browser to inform you about the use of cookies and to decide whether to accept them individually, or to refuse cookies in specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

12) Tools and Other

12.1 DATEV
For our accounting, we use the cloud-based accounting software provided by DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV").
DATEV processes our company's incoming and outgoing invoices, as well as bank transactions if necessary, to automatically record invoices, match them to transactions, and then create financial accounting in a semi-automated process.
If personal data is also processed, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
Further information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/

12.2 Google Web Fonts
This website uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the consistent display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.
For this purpose, the browser you use must establish a connection to Google's servers. This may also result in the transmission of personal data to Google LLC's servers in the USA. In this way, Google receives information that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font from your computer will be used.
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

Right to information pursuant to Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to have any incorrect data concerning you rectified without delay and/or to have any incomplete data stored by us completed;
Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obligated to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed of these recipients.
Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
Right to revoke consent granted in accordance with Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of the processing and – where applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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